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Create an incentive to take action by running your sales and offers for a limited time. One effective way to create time pressure is to use a countdown timer on your site. Show viewers how many days, hours, and minutes they have to make a decision. Check out how Amazon uses the power of a limited-time offer. On many of their product pages, the ecommerce giant highlights how soon you’ll have to order something to get it by a specific date. Amazon tells customers how quickly they have to order an item to get quick delivery, right down to the minute. The scarcer a product or service is, the more people want it. So if you can highlight how scarce your product or service is – or at least create the illusion that it’s about to run out – you can drive people to click the Buy button before somebody else does. For ecommerce businesses , one common way to do this is to announce that you only have a certain number of an item left in stock. If you sell a service, you can make the same principle work for you by, for example, only taking on a certain number of clients every month. Once again, Amazon knows how to put the pressure on when their stock of an item is running low: Amazon creates a sense of scarcity by telling customers when their stock is running low. Another way to make your product or service seem scarce is to create a sense of competition. Booking.com does this well by showing viewers how many other people are looking at a certain hotel and how many rooms are left. Booking.com ramps up their sense of urgency by making visitors feel as if someone else could book the room they want at any moment.
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